Introduction
By Risa Blumlein, Library Marketing Intern, Elsevier, San Diego

The Advent of the Gen Y Librarian
By Megan Curran, Associate Marketing Manager, Health Sciences, Elsevier, USA

eLearning: Libraries increasingly help steer the ship
By Erika Bennett, Reference Librarian, Harold Abel School of Psychology, Capella University, USA

eLearning 2.0
By Guofu Qian, Systems Librarian, Guangdong University of Foreign Studies Library, China

Talking with a library lobbyist about "selling the library"
By Chrysanne Lowe, Vice President, Global Customer Marketing, Elsevier, USA

Talking with a society representative about developing eLearning products
An interview with Steve Comstock, Publisher/Director of Publications & Education, ASHRAE, USA

Points of view from:

Karen Tyrell , Library Assistant, Science Library, University of the West Indies, Jamaica

Baocheng Wang , Subject Librarian, National Science Library, Chinese Academy of Sciences, China

Aya Yukawa , Head, Department of Information Management, Waseda University Library, Japan