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		NEWSLETTER ISSUE 5, AUGUST '09

YOUR CORPORATE R&D INNOVATION RESOURCE


	The Different Approaches of Innovation
	In our latest newsletter,we will continue our focus on innovation and examine a few different approaches of innovation. President Obama of the United States has jumped on the bandwagon and acknowledges innovation as the key to stimulate the economy and create new jobs. While many organizations across the globe make the claim to be more "innovative",the organizations that invest and stand behind an approach are the ones that are pulling ahead. Let's take a deeper look at some of these organizations andtheir approaches. In our quest to make and keep this newsletter relevant for you, we would love to hear from you. Tell us what you think about this issue and what you would like to see on upcoming newsletters. The illumin8 team

Open Innovation

We all have probably read Hank Chesbrough's that discusses in detail the Open Innovation concept of utilizing both external and internal paths to market.

An organization famed for taking this concept into action is Procter & Gamble whose Connect + Develop strategy has paid off in the form of over 1000 active agreements. You can read about P&G's success stories on their here.

Read about Philip's progress in Open Innovation

Read about Eli Lily's new approach to Open Innovation

Read about DSM's Open Innovation program

Technology Assessments

Procter & Gamble's CEO Alan G. Lafley is often quoted as saying "half the company's ideas must come from the outside." Indeed, P&G is a leader in external technology and innovation scouting, and it is paying off handsomely. The idea of technology scouting entails locating external technology sources with the potential to effectively supplement an organization's development program. In some organizations, the role of a Technology Scout has already emerged.

Many organizations are adopting formal Technology Scouting programs/process to provide a structured, focused approach to identifying and acquiring new technology.

Let's take a look at Deutsche Telekom Laboratories and their Technology Scouting process.

Share your innovation ideas and
challenges with us!

Challenge Search:
Have you explored the related terms in illumin8?
For which of the query terms in the sample search above is slant a synonym?

Winning answers, submitted along with search procedure, will receive an illumin8 coffee mug! If you have a challenge search, submit it to info@illumin8.com and we will send you an illumin8 coffee mug.


	Tips & Tricks
	Hope you have had a productive year so far! There are some exciting features in illumin8 that will help you find new and relevant insights faster and more efficiently. We'd like to show you some tips for making the most out of your illumin8 use and to help improve your workflow. Click here to see it in action!




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