Featured Story: Where else can my technology be used?

As a researcher, it must be rewarding to know when your innovation becomes a reality and solves a problem in the world.

Sometimes, it can solve more than one problem. When a new technology is created, there is often one main application in mind for the technology. In today's climate of "more with less", companies and organizations are looking for additional revenue streams from their existing or upcoming technologies.

Here is the hard part - how do you play matchmaker and match your technology to a new application?

Innovation happens because there is a brand new unmet need or if improvements are needed to an existing solution.

We will focus on the improvements aspect of innovation to help us with our matchmaking efforts. The idea is that if you have a better widget, you should be able to approach all the people who are currently using the widget and pitch your better designed solution. The trick here is to really think about the benefits your solution has to offer and strip away any preconceived notion toward a particular application.

Take a look at an example in action with RFID technology.